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2010.04.18

これでインスタントかい?


タイトルは大昔に柳家小さんがCMで一世風靡したキャッチコピーです(笑)
それとはまったく関係なく今回はスターバックスが満を持して発売したインスタントコーヒー、
スターバックス VIA(ヴィア)」です。
もっともスタバはインスタントと云いたくないらしく、「プレミアム・スティックコーヒー」
などと、たわた名称で呼んでます(笑)
「コロンビア」と「イタリアンロースト」の2種類があります。早速、飲んでみました。
・・・・・ぎゃははははは!(笑)濃い!なんだ、これは!
あきらかにこれは、インスタントコーヒーの味ではない。
まず、インスタントにこの苦味は出せません。苦手な人には無理!ってくらいの苦さです。
香りは、立ってます。独特ですが、あ、あー、なんかいい感じー♪です。
ただ香りってのは、最近の進化したインスタントコーヒーも高いレベルにありますからね。
もう少し味について書くと、深みとかコクは明らかにインスタントコーヒーの常識と、
一線を画します。別物です。かと云って店舗で飲むコーヒーに近いかと云うと、それとも
一線を画します。別物です。ただ、好みの問題で、こっちの方が好きって人がいても
不思議じゃないですね。それぐらい別物です。けど、きっと万人受けはしないと思います。
「イタリアンロースト」の方がストレートにおいしく、特徴が顕著です。
「コロンビア」の方がコクにおいて少し薄く、苦味は逆に強く感じました。
もうちょっとちゃんと飲んでみないと確信を持って云えませんが。
どちらにせよ濃い目なので、湯の分量を増やしてみるとか、ミルクを足してみるとか、
最初は色々試した方がいいかも。あと、普通のインスタントコーヒーに比べ溶けにくいので、
まずコーヒーをよくかき混ぜて溶かしてからです。
個別包装のアドバンテージが味と香りに及ぼしてる影響は大きいと思います。
1本100円と云うのは、インスタントコーヒーとして喧嘩売ってらっしゃいますか?の
世界ですが、明らかに缶コーヒーを飲むよりはいいし、例えインスタントコーヒーであっても
スタバのイメージと話題性において来客に出しても問題がない(相手によるけど)でしょう。
話題作りの手土産ギフトとしても使えますね。それらの状況下において1本100円の値段は
決して高いものではないと思います。明らかに在宅常備品ではなく、旬な代物ですね。
最後に、もう一度念は押しておきますが、万人受けはしませんよ。僕は気に入ったけど。

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小さん師匠もおどろいた♪
こんなもんが出てるんですねぇ、私もおどろきました。
濃いヒーコーは大丈夫ですので試したいと思います。

ぜひ試してみてください(^^)

これ、何処に売ってます?

スタバ店舗のみみたいです。南条SA、福井、彦根が近距離かと。

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